Not marketing.
Integration
marketing.
Every campaign knows your occupancy tonight. Every WhatsApp message knows your guest's booking. Every Google ad knows your rate right now.
This is only possible because your marketing runs on top of your PMS — not alongside it.
PMSDATA CORE
Ads
Business
Grid
Voice
gram
AI
Layers
ALL CHANNELS · ONE DATA SOURCE · YOUR PMS
Three layers.
One intelligence.
Generic marketing agencies see channels. We see hotel data flowing through channels. The difference is everything — because a campaign that knows your occupancy is not the same as a campaign that doesn't.
Every guest interaction. One unified pipe.
From the moment a guest enquires to the moment they check out and return — every touchpoint is automated, personalised, and tracked back to a booking. Not a CRM bolted on. The communication is the booking flow.
Campaigns that know your hotel.
Your Google Ads know it's a low-occupancy Tuesday and need to push packages. Your Meta campaigns pause when you're full. Your SendGrid sequences change tone based on whether the guest booked direct or via OTA. Data-driven means your data.
Presence that converts.
Google Hotel Center certified. Meta Business provider. Your property appears where guests are searching and deciding — with direct booking links, accurate rates, and reviews. Not just visible. Bookable.
How a booking becomes
a relationship.
These are not campaign templates. These are live automated flows that run inside your hotel, triggered by real booking events from the PMS.
WhatsApp Booking Flow
TRIGGER: Guest messages on WhatsApp or Instagram- Vertex AI chatbot handles enquiry — room type, dates, availability
- Booking confirmed inside WhatsApp — no redirect to OTA
- PMS creates reservation automatically via webhook
- Confirmation + pre-arrival pack sent via WhatsApp
- 3-day prior: upsell message (upgrade, early check-in, F&B)
- Check-in day: digital key + WiFi credentials via WhatsApp
In-Stay Order Flow
TRIGGER: Guest messages "room service" or "dining"- AI presents F&B menu contextually (breakfast / dinner / room service)
- Guest selects items — order confirmed in WhatsApp
- Order auto-posted to Qracle POS → kitchen ticket
- Charge auto-posted to PMS room folio — no manual billing
- Delivery confirmed via WhatsApp message
- Post-meal: satisfaction check + review nudge if positive
Event Enquiry Flow
TRIGGER: Event enquiry via Meta ad, Google, or WhatsApp- Lead captured from Meta / Google form or WhatsApp message
- CRM record created — event type, date, pax, budget auto-captured
- Vertex AI qualifies lead — sends venue options and packages
- Sales pipeline triggered — CRM template sequence begins
- Follow-up via Twilio call or WhatsApp on day 2 and day 5
- On confirmation: event block created in PMS, payment link sent
Post-Stay Win-Back Flow
TRIGGER: Checkout confirmed in PMS- Day 0: Thank you + invoice delivered via WhatsApp
- Day 1: Google review request sent at peak sentiment window
- Day 7: Personalised offer based on guest stay history (CRM)
- Day 30: Seasonal re-engagement via SendGrid email campaign
- Meta retargeting activates — shows ads only to past guests
- Direct booking link — bypasses OTA on return visit
Every channel.
One source of truth.
All platforms connected to your PMS. Every campaign, message, and automation knows the same ground truth — your live hotel data.
Every rupee of ad spend.
Traced to a booking.
Generic marketing reports impressions. We report revenue. Every campaign is connected to the booking it generated — tracked through GA4, the Google Data Layer, and the Meta Pixel back to PMS reservation records.
Google Analytics 4
Full funnel tracking from first ad click through to confirmed booking. Custom events for hotel-specific actions — room view, date selection, direct booking completion.
Revenue attribution →Google Data Layer
Custom data layer events push booking value, room category, channel source, and guest tier into every analytics and ad platform simultaneously. One push. Everywhere.
Real-time signals →Meta Pixel + CAPI
Conversion API (server-side) sends booking events directly to Meta — bypassing browser restrictions, ad blockers, and iOS privacy changes. Accurate attribution even without cookies.
Server-side events →Campaign Attribution
UTM parameters tied to PMS booking source. Every direct booking is attributed to the campaign that drove it — Google, Meta, WhatsApp, or email — with full revenue credit.
Source to revenue →Weddings. Conferences.
Experiences that fill rooms.
For resorts and event-hosting properties, marketing isn't just about room nights — it's about filling banquet halls, booking weddings six months out, and converting enquiries that come at 11pm on a Saturday.
Wedding & Event Lead Capture
Meta and Google ads targeted at couples, event planners, and corporate bookers — with landing pages that capture enquiry details and feed directly into your CRM pipeline.
Vertex AI 24/7 Event Enquiry Bot
Google's Vertex AI handles event enquiries around the clock — qualifying leads, sharing venue capacity, packages, and availability without a sales manager being online.
Seasonal Campaign Calendar
Campaigns tied to your booking calendar — push wedding season packages in advance, corporate off-site offers mid-week, and last-minute resort fills for upcoming low-occupancy windows.
Twilio Call Integration
High-value event leads get a Twilio-triggered call from your sales team. CRM logs the call, records the outcome, and starts the follow-up sequence automatically.
Any agency runs ads.
We run your hotel.
| Capability | Generic Marketing Agency | CredenceSoft Marketing Intelligence |
|---|---|---|
| Campaign trigger | ✕Fixed schedule or manual | ✓Live PMS occupancy data triggers campaigns automatically |
| WhatsApp messaging | ✕Bulk broadcast — no booking context | ✓Every message knows guest name, booking, room, checkout date |
| Booking flow | ✕Redirects to OTA or standalone form | ✓Completes inside WhatsApp — directly creates PMS reservation |
| Ad budget optimisation | ✕Based on click and impression data | ✓Based on real booking revenue — attributed per channel |
| Event lead handling | ✕Leads go to inbox — manually followed up | ✓AI qualifies instantly, CRM pipeline auto-triggered, Twilio call queued |
| Guest segmentation | ✕Demographic or interest-based | ✓By actual stay history, spend, room preference, booking channel |
| Google Hotel Center | ✕May or may not manage | ✓Official Google Hotel Center Partner — certified integration |
| Revenue reporting | ✕Impressions, clicks, CPC | ✓Direct booking revenue per campaign — down to the booking |
Your hotel is already
generating the data.
Start using it.
Every booking, every guest, every checkout is a data point your marketing should be using. Let's connect your PMS to every channel you touch.